Winning Global Markets

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118893832
Size: 30.14 MB
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

Winning In The Global Market

Author: Bruce D. Keillor
Publisher: ABC-CLIO
ISBN: 0313398321
Size: 28.55 MB
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Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

Winning Across Global Markets

Author: Dan Steinbock
Publisher: John Wiley & Sons
ISBN: 0470604026
Size: 48.90 MB
Format: PDF, Mobi
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Winning Worldwide

Author: Douglas Lamont
Publisher: Capstone
ISBN: 9781900961059
Size: 44.65 MB
Format: PDF, ePub, Docs
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‘Represents a new departure point for building better international business…a superb analysis’ Philip Kotler Kellogg Graduate School of Management ‘Every corporate CEO and their top executives should read this book. The ten international business strategies in Winning Worldwide are outstanding.’ Don A. Hykes Managing Director A.T. Kearney Inc.

Winning In Emerging Markets

Author: Tarun Khanna
Publisher: Harvard Business Press
ISBN: 1422157865
Size: 28.26 MB
Format: PDF, ePub
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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

Global Quality

Author: Richard Tabor Greene
Publisher: Irwin Professional Pub
ISBN:
Size: 56.60 MB
Format: PDF, Mobi
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Quality improvement expert Greene extrapolates currently fully-formed approaches as well as nascent approaches to quality further along their lines of development so that readers can gain competitive advantage over international competitors in quality. He organizes the profusion of quality approache

Books As Weapons

Author: John B. Hench
Publisher: Cornell University Press
ISBN: 9780801448911
Size: 60.43 MB
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"John B. Hench's invaluable book helps to fill in another piece in the jigsaw of war. It brilliantly assays the high ambitions governments, publishers, and organizations had for the book as a repository and an arrowhead of civilization and education in World War II---and how these were realized." Juliet Gardiner, author of Wartime: Britain 1939-1945 "Hard on the heels of Gls at Normandy Beach arrived crates filled with American books, published expressly for them and for the people they came to liberate. Thus begins this riveting analysis of the overseas expansion of the once-provincial American publishing industry during and following World War II, aided and abetted at all turns by the federal government. Meticulously researched, adroitly conceived, briskly told, Books as Weapons provides an authoritative account of the dissemination of American ideas and values through print as part of its fast-growing, postwar hegemony." Ezra Greenspan, Edwin and Louise Kahn Chair in Humanities, Southern Methodist University, coeditor of Book History "In Books as Weapons, John B. Hench tells of the U.S. effort during World War II to deploy books against an enemy known for burning them. Hench explores the public-private collaboration between officials and publishers who sought to `disintoxicat' occupied Europe by replacing Axis ideology with American values while at the same time paving the way for postwar markets overseas. To counter the Nazi portrayal of Americans as crude and cocky gangsters determined to rule the world, these `books as weapons' aimed to free minds, win friends, and show the United States in `the best possible light' even if it did intend to rule the world" Susan A. Brewer, University of Wisconsin-Stevens Point, author of Why America Fights: Patriotism and War Propaganda from the Phillippines to Iraq "In the four quarters of the globe' sneered Edinburgh Review editor Sydney Smith in 1820, `who reads an American book?' A century and a quarter later, on the eve of their American-led liberation from Nazi occupation and fascist tyranny, millions of Europeans and Asians hungered to d so. Books as Weapons shows us an American book trade just beginning to glimpse a world of shrinking borders and expanding sales, as the United States was ascending to superpower status. John B. Hench's deeply researched account is at once a balanced assessment of public efforts to export American culture and a significant step forward in creating a truly international history of the book." Robert A. Gross, James L. and Shirley A. Draper Professor of Early American History, University of Connecticut, coeditor of an Extensive Republic: Print, Culture, and Society in the New Nation, 1790-1840

Winning In The Global Economy

Author: Raj Seksaria
Publisher: Tata McGraw-Hill Education
ISBN: 9780070680166
Size: 65.77 MB
Format: PDF, Mobi
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The book lays down the background, trends and tools for companies to leverage on the current global market conditions, business opportunities, models and innovations-for dynamic business overhaul, sustained business growth and industry leadership. It provides a compendium of experiential learning, analyses and insights on what works and what doesn't for today's corporations; and focuses on the role of IT as the key lever of business innovation.

Winning In Emerging Markets

Author: Tarun Khanna
Publisher: Harvard Business Press
ISBN: 1422166953
Size: 24.56 MB
Format: PDF, Docs
View: 5704
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About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders. Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets. They explain how to: Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems Identify opportunities to fill those voids, for example, by building or improving market institutions yourself Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. About the Authors : - Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.