Presenting Data How To Communicate Your Message Effectively

Author: Ed Swires-Hennessy
Publisher: John Wiley & Sons
ISBN: 1118901843
Size: 70.69 MB
Format: PDF
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A clear easy-to-read guide to presenting your message using statistical data Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make immediate sense. This book is intended to be read by all who present data in any form. The author, a chartered statistician who has run many courses on the subject of data presentation, presents numerous examples alongside an explanation of how improvements can be made and basic principles to adopt. He advocates following four key ‘C’ words in all messages: Clear, Concise, Correct and Consistent. Following the principles in the book will lead to clearer, simpler and easier to understand messages which can then be assimilated faster. Anyone from student to researcher, journalist to policy adviser, charity worker to government statistician, will benefit from reading this book. More importantly, it will also benefit the recipients of the presented data. ‘Ed Swires-Hennessy, a recognised expert in the presentation of statistics, explains and clearly describes a set of “principles” of clear and objective statistical communication. This book should be required reading for all those who present statistics.’ Richard Laux, UK Statistics Authority ‘I think this is a fantastic book and hope everyone who presents data or statistics makes time to read it first.’ David Marder, Chief Media Adviser, Office for National Statistics, UK ‘Ed’s book makes his tried-and-tested material widely available to anyone concerned with understanding and presenting data. It is full of interesting insights, is highly practical and packed with sensible suggestions and nice ideas that you immediately want to try out.’ Dr Shirley Coleman, Principal Statistician, Industrial Statistics Research Unit, School of Mathematics and Statistics, Newcastle University, UK

Principles Of Data Management And Presentation

Author: Dr. John P. Hoffmann
Publisher: Univ of California Press
ISBN: 0520964322
Size: 80.18 MB
Format: PDF, Mobi
View: 726
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The world is saturated with data. We are regularly presented with data in words, tables, and graphics. Students from many academic fields are now expected to be educated about data in one form or another. Yet the typical sequence of courses—introductory statistics and research methods—does not provide sufficient information about how to focus in on a research question, how to access data and work with datasets, or how to present data to various audiences. Principles of Data Management and Presentation addresses this gap. Assuming only that students have some familiarity with basic statistics and research methods, it provides a comprehensive set of principles for understanding and using data as part of a research project, including: • how to narrow a research topic to a specific research question • how to access and organize data that are useful for answering a research question • how to use software such as Stata, SPSS, and SAS to manage data • how to present data so that they convey a clear and effective message A companion website includes material to enhance the learning experience—specifically statistical software code and the datasets used in the examples, in text format as well as Stata, SPSS, and SAS formats. Visit www.ucpress.edu/go/datamanagement, Downloads tab.

Presenting Data Effectively

Author: Stephanie D. H. Evergreen
Publisher: SAGE Publications
ISBN: 1506353118
Size: 69.63 MB
Format: PDF, Docs
View: 6375
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Now in striking full color, Presenting Data Effectively, Second Edition by Stephanie D. H. Evergreen shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

Designing Delivering

Author: Peter J. Hager
Publisher: John Wiley & Sons
ISBN: 9780471155645
Size: 20.15 MB
Format: PDF
View: 6169
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Tells how to adapt style and content to the audience

Communication For Business And The Professions Strategie S And Skills

Author: Judith Dwyer
Publisher: Pearson Higher Education AU
ISBN: 1442550554
Size: 31.90 MB
Format: PDF, ePub
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The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.

Making Data Talk

Author: David E. Nelson (M.D.)
Publisher: Oxford University Press, USA
ISBN: 9780195381535
Size: 33.99 MB
Format: PDF, ePub, Docs
View: 1562
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The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.

The Essentials Of Marketing Research

Author: Lawrence Silver
Publisher: Routledge
ISBN: 1136593233
Size: 54.12 MB
Format: PDF
View: 989
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Marketing Research

Author: W. Bruce Wrenn
Publisher: Psychology Press
ISBN: 9780789015907
Size: 67.79 MB
Format: PDF, Kindle
View: 7118
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Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.