Corporate Reputation Decoded

Author: Asha Kaul
Publisher: SAGE Publications India
ISBN: 9351500462
Size: 77.93 MB
Format: PDF, ePub, Docs
View: 1242
Download Read Online

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Brand Psychology

Author: Jonathan Gabay
Publisher: Kogan Page Publishers
ISBN: 0749471743
Size: 70.43 MB
Format: PDF, ePub, Docs
View: 7549
Download Read Online

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

Decoded

Author: Jay-Z
Publisher: Spiegel & Grau
ISBN: 1588369595
Size: 11.46 MB
Format: PDF, ePub
View: 6644
Download Read Online

Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Venona

Author: John Earl Haynes
Publisher: Yale University Press
ISBN: 9780300129878
Size: 12.49 MB
Format: PDF
View: 2780
Download Read Online

This extraordinary book is the first to examine the thousands of documents of the super-secret Venona Project -- an American intelligence project that uncovered not only an enormous range of Soviet espionage activities against the United States during World War II but also the Americans who abetted this effort. The stunning revelations of the Venona papers, only made public in 1995, illuminate in a new way the Stalin era and early Cold War years.

The Great Depression And New Deal Documents Decoded

Author: Mario R. DiNunzio
Publisher: ABC-CLIO
ISBN: 1610695356
Size: 15.98 MB
Format: PDF, Mobi
View: 310
Download Read Online

The political ideas that resulted from confronting the crisis of the Great Depression and the New Deal of the early 20th century reshaped America. This documentary history collects a range of primary sources to illuminate this critical period in U.S. history. • Presents documents illustrating the Great Depression crisis and the New Deal response that enables readers to witness the clash of conservatism and liberalism in a time of crisis • Offers essays and notes that explain the documents—which include posters, articles, speeches, and court decisions—in the context of historical events • Provides a timeline that creates a background setting for a documentary history • Contrasts the ideas and actions of President Hoover against those of President Roosevelt

Brand New Justice

Author: Simon Anholt
Publisher: Routledge
ISBN: 0750666005
Size: 74.58 MB
Format: PDF, Mobi
View: 3494
Download Read Online

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms. * Controversial and thought-provoking analysis of issues that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world. * Unites world-class branding and marketing knowledge with an emerging-market development agenda. * Concrete answers to the problems of anti-capitalism, medium level poverty and the brand backlash; a way for the marketing and advertising industries to regain respect and a more positive reputation

Corporate Reputation

Author: Chris Fill
Publisher: Financial Times/Prentice Hall
ISBN: 9780273727590
Size: 53.24 MB
Format: PDF, ePub, Docs
View: 6869
Download Read Online

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Sentiment Analysis In Social Networks

Author: Federico Alberto Pozzi
Publisher: Morgan Kaufmann
ISBN: 0128044381
Size: 57.27 MB
Format: PDF, ePub
View: 7568
Download Read Online

The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics

Hacking Happiness

Author: John Havens
Publisher: Penguin
ISBN: 1101621958
Size: 75.92 MB
Format: PDF, Mobi
View: 2869
Download Read Online

In Hacking Happiness, futurist and contributing Mashable writer John C. Havens introduces you to your “quantified self”—your digital identity represented by gigabytes of data produced from tracking your activities on your smartphone and computer. Harvested by megacorporations such as Google, Facebook, and Amazon, Havens argues that companies gather this data because of its immense economic value, encouraging a culture of “sharing” as they hoard the information based on our lives for private monetary gain. But there's an alternative to this digital dystopia. Emerging technologies will help us reclaim this valuable data for ourselves, so we can directly profit from the insights linked to our quantified selves. At the same time, sensors in smartphones and wearable devices will help us track our emotions to improve our well-being based on the science of positive psychology. Havens proposes that these trends will lead to new economic policies that redefine the meaning of “wealth,” allowing governments to create policy focused on purpose rather than productivity. An issues book highlighting the benefits of an examined life in the digital world, this timely work takes the trepidation out of the technological renaissance and illustrates how the fruits of the Information Age can improve our lives for a happier humanity.

Effective Business Communication

Author: ASHA KAUL
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120350723
Size: 59.56 MB
Format: PDF, ePub, Docs
View: 5233
Download Read Online

Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overview of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required. A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives. Key features • Observes a simple pattern of Read-Comprehend-Test-Follow • Discusses strategies for identification and improvisation of communication skills (both oral and written) • Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.