Corporate Communication

Author: Joep Cornelissen
Publisher: SAGE
ISBN: 9781446241899
Size: 45.17 MB
Format: PDF, ePub
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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

The Bias Of Communication

Author: Harold Adams Innis
Publisher: University of Toronto Press
ISBN: 0802096069
Size: 75.34 MB
Format: PDF, ePub, Docs
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First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development.

Theories Of Communication

Author: Armand Mattelart
Publisher: SAGE
ISBN: 9780761956471
Size: 77.92 MB
Format: PDF, Docs
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This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeki

Business Communication

Author: M. K. Sehgal
Publisher: Excel Books India
ISBN: 9788174465016
Size: 27.17 MB
Format: PDF, ePub, Docs
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Communication is the lifeblood of every business organization. This book on Business Communication aims to bring about the relevance/importance of communication in business. It highlights the different types of formal and informal communication taking place in an organization. Various forms of written and oral communication; including letters, memos, orders, interviews, group discussions, meetings etc., have been discussed in detail. Besides, the importance of non-verbal communication has also been elucidated. Effort has been made to keep the text simple and comprehensible, including a lot of examples and case studies. Students' exercise at the end of every chapter has been added to inculcate interest in readers for higher and deeper learning. There is comprehensive coverage of all topics on Business Communication prescribed for study for the students of Commerce, Management, Hotel Management and MCA etc. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills.

The Psychology Of Communication

Author: W. Lambert Gardiner
Publisher: W. Lambert Gardiner
ISBN: 1425184669
Size: 21.80 MB
Format: PDF, Kindle
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This book is designed to capture the complexity of the vast domain of the psychology of communication by adding overlays of different logical approaches to the topic. Each chapter will focus on a different approach. Chapters 2 (behavioristic approach), 3 (humanistic approach), and 4 (interactionist approach) are presented as thesis, antithesis, and synthesis. They focus respectively on input, stored, and fedback information. Chapters 5 (phylogenetic approach) and 6 (ontogenetic approach) place psychology firmly where it belongs as the study of organisms rather than of mechanisms. Development from animal to human and from child to adult is emancipation from tyranny of environment. Chapter 7 (pathological approach) explores functional disorders of person-in-environment, since the nervous system “knows” its environment. Chapter 8 (phenomenological approach) deals with the further complexity that the nervous system can be viewed from the inside (experience) as well as from the outside (behavior). Chapters 9 (simulation approach) and 10 (mediational approach) focus on artificial intelligence (AI) and intelligence amplification (IA). Computers can be used to emulate or to extend human intelligence. Chapters 11 (biological approach) and 12 (sociological approach) deal with the complexities arising from the fact that the nervous system is embedded in a hierarchy of systems within systems. They focus on emergence from the level below psychology (biology) and reduction from the level above (sociology). Each approach will cast some light on the topic from its peculiar perspective. The cumulative effect will be to illuminate the domain in all its complexity.

Communication

Author: Karl Erik Rosengren
Publisher: SAGE
ISBN: 9780803978379
Size: 29.71 MB
Format: PDF, ePub
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Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research.

Effective Tech Communication

Author: Rizvi
Publisher: Tata McGraw-Hill Education
ISBN: 1259082512
Size: 37.42 MB
Format: PDF
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This text book focuses on helping the students to develop skills in all the four dimensions of communication, namely listening, speaking, reading, and writing. While maintaining a practice-oriented approach, the book also provides a comprehensive review of the principles of technical communication. Simple presentation, step-by-step discussion, use of examples, and the practice modules will help students in mastering the subject.

Introduction To Communication Course Book 1

Author: S. Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702136498
Size: 65.59 MB
Format: PDF
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Introduces history and basics of human communication, covering the communication process, functions of communication, language and communication, non-verbal communication, interpersonal communication, listening, public speaking, and mass communication.

The Evolution Of Communication

Author: Marc D. Hauser
Publisher: MIT Press
ISBN: 9780262581554
Size: 30.91 MB
Format: PDF, ePub, Docs
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This text addresses the problem of how communication systems, including language, have been designed over the course of evolution. It integrates conceptual issues and empirical results from neurobiology, cognitive and developmental psychology, linguistics, evolutionary biology, and ethology.